Strategické řízení středně velké firmy v podmínkách hospodářské recese a globalizovaného trhu

Abstract

The thesis is focused on evaluation of existing strategy of Pegres obuv s.r.o. company and propounding of topical company strategy in relation to the current global entrepreneurial environment in economic recession. The internal company analysis shows no making use of modern strategy planning methods, the company has been managed on the basis of the existing emloyed methods. The most significant factors affecting the competitive ability are analysed, competitive advantage is defined and the strategy goals are determined for the upcoming period of three years.