Typologie uživatelů platformy Twitch.tv
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The main aim of this thesis is to create typology of Twitch.tv platform users using data gathered from online survey. Streaming platforms market is rapidly growing. On this market there are streamers who play PC games on video for viewers to watch. Viewers can watch streams and communicate with streamer or each other. First part of this thesis is focused on streaming platform market. Here you can find basic vocabulary and summary of current situation on this market. Next there is theoretical view on consumer behavior. What follows is analysis of the survey data and finally cluster analysis and creating typology of Twitch.tv users.
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cluster analysis, consumer behavior, PC games, stream, streaming platform, Twitch, typology