Materiálová segmentace výrobců zdravotnické techniky České republiky

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The aim of this bachelor thesis is a market analysis and a research of medical technology market within the Czech Republic. Moreover, it conducts a segmentation of suppliers of medical technology and analysis those who can be considered suitable for cooperation with the Regional Centre of Technologies and Materials in Ostrava are pinpointed.

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Import 23/08/2017

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Medical technology, marketing analysis, cooperation, segmentation

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