Analýza internetové marketingové komunikace firmy na B2B trhu

Abstract

This bachelor thesis is about internet marketing communication of company on the B2B market. The aim was to characterize the marketing communication in the on-line environment, with a focus on B2B market and analyze the current state of marketing communication on the internet of company ROSTRA Ltd. This company operates mostly in the automotive industry. Two methods of data collection were chosen for this research. The first method was the observation of the website of company by Google Analytics. Second method was survey using the on-line questionnaire. Recommendations and suggestions are devoted to websites of companie, search engines, internet catalog companies, stepping good relationship, trade fairs and exhibitions.