Analýza marketingu vybraného sportovního klubu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor's thesis deals with the issue of sports marketing applied to a non-profit organization providing sports services. The aim of the work is to analyze the marketing of the sports club and to propose modifications in the marketing strategy and communication of the club.
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marketing, management, sport, sports club, table football, profit, Rožnov pod Radhoštěm, analysis, survey, conversation, SWOT analysis, social networks, online marketing, FoosForLife, marketing mix