Analýza marketingového mixu těžebního podniku

Abstract

This diploma thesis deals with the analysis of marketing mix of mining comapny. This thesis is devided into theoretical part and practical part. The first part deals with theory of marketing mix, elements of marketing mix and selected analyzes that evaluate marketing mix. The first part contains the characteristic of the mining company in which the analysis is carried out. The practical part includes partial analysis of marketing elements and recommendations for improvement.