Animace procesů marketingu

Abstract

In some cases, a textual description in textbooks is not sufficient for a full understanding of dynamic processes. In such cases, it is preferable to visualize them. The visualization of dynamic processes may help, in an unlaboured way, to understand the parts that are difficult to express textually. One of the possibilities of the visualization of dynamic processes is animations. The aim of this thesis was to create the animations of the whole course of processes, respectively the animations of marketing processes for Marketing and Trade subject at the Faculty of Metallurgy and Materials Engineering. The animations were created on the basis of a pre-defined common language, respectively animation scenarios, or detailed descriptions of the individual steps and the behaviour of objects etc., which allowed us to create, describe, and comment on the course of dynamic processes properly. The animations were made in the development environment of the Adobe Flash CS3 instrument. The resulting animations are in two formats. The first format is SWF, a web application designed for the Internet, which can be alternatively incorporated into the HTML document and played on a Flash player. The second format is EXE, a startup application that is possible to run on Windows Microsoft.