Analýza postojů veřejnosti k reklamě banky

Abstract

I have chosen the subject The Analysis of Public Attitude to Bank Advertisement for my bachelor thesis. It includes the analysis of the banking market and competition. Another part of this bachelor thesis deals with the bank advertising survey using questionnaires. The aim of my work was to find out what the public thinks about Czech Savings Bank advertisement. I used a marketing research in my work. According to the results of marketing research, I propose recommendations that are listed at the end of this work.