Marketingový výzkum a aplikace výsledků výzkumu, zdrojů konkurenčních výhod užití sádrokartonových profilů v průmyslových firmách

Abstract

This diploma thesis is focused on marketing research of new sources competitive advantages of using plaster profiles. The research is carried out for the Mateiciuc a.s. company, who would like to find out its position among the largest competitors in today`s market environment. It especially includes comparasion selected criteria with the competing manufacturers of these products using multicriteria analysis. Research results, recommendations and measures are mentioned in the final phase of this thesis.