Analýza marketingových aktivit florbalových klubů v České republice

Abstract

In my work I focused on marketing activities of floorball clubs in the Czech republic. These clubs are Bulldogs Brno, Torpedo Havířov and SSK Future each from other region. Marketing activities of these clubs I analysed by SWOT analysis and also assist by questionaires which I gave to fans of these clubs. In final part of my work I resumed results of enquiry and also suggested possible solutions and recommendation in sphere of marketing activities for eyed clubs.