Agroturistika: analýza vybraných firem na jižní Moravě

Abstract

The work deals with the general theme of tourism, agro-tourism and tourism area of South Moravia. In the practical part of analyzing and evaluate the two selected entities operating in the agro-tourism. The analysis in this work is focus on the selected areas of General information about the business entity, history and vision for the future, provided services, breeding and agricultural activities. Furthermore, the work dedicates to the municipality where the company operates, and nearby attractions in the vicinity of the company. A subjective rating of the company is included in this part of the work. The end of the work is focused on the SWOT analysis companies, its evaluation and public opinion survey, which examines the General awareness of tourism ventures. The results of the SWOT analysis and the survey are based on a final evaluation and recommendations.