Návrh marketingové komunikace automobilové firmy
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Date issued
Authors
Suchárová, Kateřina
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901835
Abstract
The theme of my work of bachelor is a marketing communication design of the car company Suzuki Motor Czech, s.r.o. My goal was learn how operate the current marketing communication of firm to her existing and potential customers. In addition, make proposals and recommendations, how improve the current situation and how take new customers and thus achieve more sales and improve service. Part of this work is also conducted marketing research to marketing communication and implemented on 221 respondents.
Description
Import 01/09/2009
Subject(s)
marketing communication design, public relations, advertisement, marketing communication mix, car company, marketing communication