Strategický záměr založení pobočky společnosti na Ukrajině

Abstract

The diploma thesis deals with the issue of establishing a subsidiary of a Czech transport company outside the EU. The aim is to analyze the issue of establishing a subsidiary from its strategic point of view. Using marketing tools, it will be possible to define the macro, micro environment, determine the possible risks associated with it. The theoretical part includes individual sectors of the issue, which will help to process this thesis.