Společenská odpovědnost těžebních společností působících v oblasti energetických surovin

Abstract

This bachelor thesis on theme Social Responsibility of Mining Companies Operating in the Field of Energy Minerals, is diveded into theoretical and practical part. In the theoretical part the concept of CSR, areas of operation, a brief introduction to the so-called stakeholders are described. There is also stated the methodology of marketing research, formulation and determination of hypotheses, compilation and commentaries of electronic questionnaire. When studying the theoretical foundations of CSR work gradually penetrates into the broader context of the issue and finally it introduces the entire spread of the area. In the practical section, there are listed the companies, that are participating on the basis of the provided hypotheses in the research. At the end of this thesis, there are the results of a quantitative survey using an online questionnaire presented. Hypotheses are validated using by conclusions resulting from survey.