Tvorba plánu marketingové komunikace

Abstract

The main aim of diploma work was designing of the plan of marketing communication for 2009 for TRADIX UH, a. s. company. The next aim was design concrete suggestions and recommendations about communications activities. Diploma work is divided into seven parts. I focused the theoretical part on marketing communication theory and characteristics of business and construction market. In the practical part is described methodology of research, the analysis of marketing environment and analysis of current communication activities. In the last part are propositions and recommendations for TRADIX UH, a. s. company and it also contains marketing communication plan.