Analýza spotřebitelského chování v prodejnách maloobchodní sítě Albert

Abstract

The theme of this diploma thesis is - Analysis of Consumer Behavior in the Outlets of Retail Chain Albert. The aim is to analyze aspects of the three selected areas - design stores, staff and goods. The research was carried out using the method of mystery shopping and public inquiry investigation in ten randomly selected stores. These stores were located in the Moravian-Silesian Region, South Moravian Region and Olomouc Region. The research results were processed both verbally and graphically. In conclusion, based on the information obtained, was designed possible improvements for the worse rated, predetermined criteria.