Analýza marketingové komunikace sportovního družstva

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The object of the bachelor thesis is to analyze marketing communications of the team DHC Sokol Poruba which plays in the highest women's competition in Czech Republic and in Slovakia. The aim of this study was to analyze the current attitude of visitors to marketing communications of the sports team. The research was used to evaluation of the data collected which leads to propose particular recommendations.

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Import 02/11/2016

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research, marketing communication, sports team, handball

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