Nové marketingové trendy

Abstract

The main aim of this bachelor thesis is to describe marketing, to define new marketing trends and then to assess which trends are the most frequently used in organizations. The first part of this thesis deals with the characteristics of marketing, marketing communication and the various approaches and strategies. In the second part, the marketing trends are defined as follows: Guerilla marketing, Promotional marketing, Event marketing, Viral marketing, Digital marketing, Neuromarketing, Social marketing, Mobile marketing, Retail marketing and Product placement. The third part is focused on the using of new trends in the industry. The important significance of this work is to give perspective on new trends in marketing, because if the trends are understood, they will be able to affect the market's ability of the society.