Analýza spokojenosti obyvatel se sportovním vyžitím v Odrách

Abstract

This bachelor thesis is focused on inhabitant’s satisfaction with sports activities in Odry, which is town located in Moravian-Silesian Region. Its aim is to analyse current satisfaction of the citizens and suggest and recommend possible solutions based on the results of the analyze in order to improve the quality of sports activities. The theoretical part aims at introducing and specifying concepts from sport environment, especially from the field of physical culture, management and marketing of sport. The practical part is initially devoted to the characteristics of the town and individual sports venues. The research investigation is conducted through questionnaire survey, SWOT analysis and interview. From the results arising from the research investigation are provided suggestions and recommendations aimed at improving the sports activities in Odry.