Návrh realizace projektu atletika pro děti

Abstract

The goals of ma thesis were finding out of success implementation concept of a Project Athletics for Children and interest in services offer by LBK, analysing of problems, detecting of the most severe deficiencies and designing of concept of a Project. The thesis consists of two main parts. First part is teoretical and second part is practical. In the theoretical part i worked with specialized literature, which was connected with the subject matter. Adopted method included working with documents. In the practical part was used an analyse of marketing services, SWOT analysis and interview. Athletics club is in Kopřivnice only one, which offer training for children and for young people. Project athletics for Children is under patron the Czech athletics association, which give money for ahletics clubs.

Description

Import 04/07/2011

Subject(s)

marketing of services, SWOT analýza, athletics, sponzoring, advertisement, interrogatory, sport

Citation