Identifikace postojů zákazníků k bankovním produktům

Abstract

This bachelor's thesis aims to identify the customers' attitudes towards banking products. The characterized company is Česká spořitelna, a.s., which is the oldest and largest bank on the domestic market in the Czech Republic. The focus is mainly on income, credit and investment products from its offer. Client attitudes were collected by means of a questionnaire survey via the Internet. The results show that the majority of respondents are not interested in the appreciation of their finances. In the conclusion, some recommendations are formulated which could help the bank to motivate its clients for example to invest.