Rozvoj turistického potenciálu v mikroregionech Vsetínsko a Hornolidečsko

Abstract

The thesis deals with the issue of the tourism potential in the microregions of Vsetinsko and Hornolidečsko. The main aim of this work is to analyse the current state in the area. Evaluate the assumptions of toursim and achieve a vision of the possible development of tourist potential. The work is divided into six chapters. The first tree chapters are devoted to theoretical knowledge in the field of tourism, marketing and destination management. Followed by a section focusing on the character of the area and its own attractiveness. The practical part is ended by a SWOT analysis of tourism in microregions and the vision of the development of tourist potential. The vision includes procedures and measures suitable for the development of tourist potential in microregions Vsetínsko and Hornolidečsko.