Analýza marketingové komunikace oddílů Extraligy ledního hokeje

Abstract

This thesis deals with analysis of marketing communication of Tipsport Ice Hockey Extraliga hockey clubs and defines recommendations as solution for identified deficiencies. In the theoretical part the basic terms from sport marketing and financial resources are defined. Practical part includes analysis of external environment, main financial resources and marketing communication of six specific hockey clubs. The results of the analysis are evaluated by SWOT analysis and marketing research, which create basis for final recommendations.