Návrh marketingové komunikace sportovního klubu

Abstract

The aim of this diploma work was to propose marketing communication for a football club. The work deals with the characteristic of the football club in Čadca, with the theoretical bases of marketing communication and communication in sports. The collection of data for further analysis was realized by means of a questionnaire. The questionnaire was designed for the fans of FC (football club) Čadca. On the basis of results gained from the analysis I proposed the application of tools of marketing mix such as direct marketing, public relations, sales promotion, personal selling, outdoor advertising.