Aplikace marketingového mixu na vybrané sportovní zařízení

Abstract

Thesis "Application of marketing mix for selected sport centre" is focused on description and analysis of current state Kravaře aquapark and proposing possible suggestions and recommendations that would lead to gaining more customers and improve offering of services.The work is divided into two parts. The first is the theoretical part, which is focused on description of basic informations and elements that are found in the application part. The second part is focused on the application and analysis of current state of aquapark. Briefly is described the profile of aquarpark, followed by the analysis of the marketing mix, SWOT analysis and compilation of survey results show. The aim of this work was to apply the elements of the marketing mix on the aquapark Kravaře and by using methods and analyzes compile proposals and recommendations that aquapark in the future could be realized.