Analýza a vyhodnocení postavení podniku na trhu s návrhem strategie rozvoje
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Uličková, Hana
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Vysoká škola báňská - Technická univerzita Ostrava
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The aim of my graduation theses is to evaluate the working of company Semix PLUSO, Ltd. My work is divided into theoretical part and practical part. In the theoretical part I defined basic notions of strategy and theoretical informations concerning various analyses. In the practical part I described the company and applied particular analyses to concrete company. I used analysis of outer surroundings, Porter´s analysis, analysis of sources, SWOT analysis and financial analysis. In the final part of my work I introduced some possible solutions for next development of the company on the basis of results of the analyses.
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Import 19/10/2011
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Basic notions of strategy, Analysis of outer surroundings, Analysis of inside surroundings, Financial analysis, Business strategy, Characterization of the company, Analysis of present status, Solutions for next development of the company.