Propagace Valašského muzea v přírodě v Rožnově pod Radhoštěm

Abstract

The present bachelor thesis considers current promotion of Walachian open air museum in Roznov pod Radhostem. The objective was to suggest improvement of museum promotion methodes. It was collected information and written records about the museum, data gained by questionaire carried out on-line and within the premises of the museum, which helped me. The present thesis consists of seven parts. The introduction mentions the reasons for chosing such a topic. The second part describes elaboration methodology and its objectives. The third part clarifies important concepts related to the topic. The fourth part provides characteristics of the museum. In the fith part, a SWOT analysis is used to analyse the current situation. The sixth part gives recommendation based on the findings of the fifth part. The thesis is concluded by the seventh part. I would mainly recommend to promote the museum more intensively in Zlin region and also other regions of The Czech Republic. Such measures will lead to better awareness of museum parts, events and services, in Zlin region, the whole Czech Republic, perhaps even abroad. This will followingly attract more tourists and bring financial resources to Walachian region.