Činnost a hospodaření fotbalového klubu

Abstract

The aim of the bachelor work is to evaluate activities and management of the football club SK Sigma Olomouc, in addition, to find revenues and costs, and the result of management (positive or negative). SK Sigma Olomouc is a proffesional football club that play the highest league in the Czech Republic. The first chapter is an introduction and the fifth one is a conclusion. The second charter is concerned with describing of sport, football, organizational structure, organizations being in football, models of financing in football, sponsorship and advertisement. The third chapter introduces the club and gives the general characteristic, object of entrepreneurship, organizational structure and management of the club. There is also made an analysis of management of the club for 5 seasons, concerning the season 2008/09. There can be seen revenues, costs and the result of management for every season. In the end, there are given recomendations how to increase revenues and decrease costs on the contrary. The methods that are used in all bachelor work are: description, comparison and analysis.