Hodnocení možností využití potenciálu cestovního ruchu na Šumpersku

Abstract

The goal of my thesis was to evaluate the prospects of utilising tourism potential in the Šumperk region. My goal was to create a thematic SWOT analysis of the Šumperk region and by analysis i could draw some recommendations and suggestions for improvement of possibilities for tourism in the Šumperk region. My thesis consists of an introduction, of five chapters and conclusion. The first chapter focuses on theoretical definitions an on classification of tourism. The second chapter presents the Šumperk region and brings its characteristics. The third chapter focuses on the town of Šumperk. Describes its history, architectural and religious monuments, parks, culture and cultural actions, sport possibilities and other attractions of the city. The special part of this chapter is „One day in Šumperk“. The fourth chapter describes Šumperk around. I tis focused specifically on five areas in the Šumperk region. The fifth chapter is the SWOT analysis of the chosen area. It describes the strenghts, weaknesses, opportunities and the threats of the Šumperk region. On the basis of this analysis are based my recommendations and suggestions for improving the tourism potential in the Šumperk region.