Tvorba ceny ve vybrané společnosti
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor's thesis is focused on the issue of pricing in the company RB STAV plus s.r.o., which operates in the field of construction.
The objective of the thesis is to perform an analysis and evaluation of price formation in a selected company for two selected and already realized orders.
Based on the evaluation and use of price setting, changes in the pricing process are newly defined in the pre-implementation phase to the final implementation of the order.
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Price, pricing, construction, costs, budget, commission, marketing mix.