Bankopojištění na českém finančním trhu

Abstract

Abstract Author: Lenka Stonawská Title: Bancassurance on The Czech Financial Market

The main target of this work is to analyze bancassurance products, comparison of providing it in banks on the market of Czech Republic and their utility for client. The first part is devoted to the theory in terms of bancassurance, which I will explain the definitions and concepts, an environment in which the bancassurance is located. The second part deals with the characteristics of the Czech market in bancassurance, which are described by individual banks and their co-insurance, providing bancassurance products. The third part deals with research concerning the detection of awareness of clients of banks about bancassurance products and then the analyze individual bancassurance products provided by selected bancassurance within package of student accounts. In the last part I will make obvious the overall evaluation analysis, trends affecting the bancassurance of Czech market, and the future development, proposals and recommendations