Analýza strategie průmyslového podniku

Abstract

This thesis analyzes the strategies in an medium-sized industrial enterprise in the MSK Region. Theoretical level, the thesis discusses by the basic concepts of strategy, strategic marketing, trends and methods and implementation of strategies. The main part is devoted to theoretical concepts plane mission, vision and business objectives. The practical part includes economic and technical characteristics of industrial enterprises, describes the current state of the current strategy and it´s application in the enterprise, analyzing the possibilities of the future direction in the business strategy with proper use and describes the implementation of new strategic business methods - brainstorming. Conclusion the work includes the design strategy - mission, vision and goals of the company and the potential impact on businesses in their application.