Právní a ekonomická specifika při vydávání periodické tisku

Abstract

The objective of this work is legal and economic aspects of business in the periodical press. The work included the legal environment of periodicals and the press law related to electronic publications and press relationship to other legislation. Furthermore, in the economic section is included issues of costs, revenue, business strategies and marketing. In practical part is elaborated an issue of publishing periodicals on the example of a regional publisher and financial ratio analysis of the balance sheet, profit and loss account in the year 2009.