Podnikatelský záměr sportovní agentury

Abstract

The objective of this dissertation is analyse and evaluate a business intention, which is focused on sports agency business. Dissertation contains definition of theoretical concepts and methodology of work, which continuously changes into the application part. Practical part deals mainly with characteristics of the business plan itself fictional sports agency. There is developed a clear insight into the structure of the proposed business operating in the sports field. Data collection methods were used for a complete analysis of the business plan and their subsequent interpretation for the purposes of this dissertation. In conclusion, the dissertation is focused on evaluation of the feasibility of establishing the company according to the described business plan.