Analýza spotřebitelského chování
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Date issued
Authors
Videcká, Lenka
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901985
Abstract
I chose topic The Analysis of Consumer Behaviour for my thesis. The goal of my work was to find out what is the consumer behaviour of users of Energetix company´s products. I used the marketing research in my thesis. According to results of marketing research I suggested recommendation which are written in last chapter.
Description
Import 31/08/2009
Subject(s)
marketing research, preferences of consumers, decision making of purchase, consumer behaviour, magnetic jewellery