Veletrhy cestovního ruchu v ČR a jejich srovnání se světovými veletrhy

Abstract

The theme of this bachelor thesis is: „Tourism Fairs in the Czech Republic and their Comparison with the World's Tourism Fairs“. The work aims to describe selected tourism fairs in the Czech Republic and then make a comparison with selected tourism fairs abroad. The work is divided into a theoretical and a practical part. The theoretical part is mainly focused on the definition basic terms relating to the subject matter. In the practical part, there are described selected tourism fairs in the Czech Republic and abroad. Then the fairs are compared using questionnaire and comparative study. At the end are evaluated the research results