Návrh marketingové komunikace e-shopu na trhu s léčivými produkty

Abstract

The diploma thesis deals with the design of marketing communication for an e-shop with medicinal natural products. The aim of the thesis was to create a marketing communication proposal for the company Hemps, which would help the company with the growth of the total volume of sales, increase the number of visits to the e-shop and also expand the public's awareness of the issue of cannabidiol in order to reduce the level of controversy associated with this market. The work was divided into a theoretical-methodical and an application-verification part. After defining the theoretical background, the company, and the concept of cannabidiol were introduced. Subsequently, marketing research was conducted using a quantitative method through an electronic online survey. Based on the analysis of the resulting data, a marketing communication proposal for Hemps was designed, which was supported by visuals.