Advertising Server

Abstract

This thesis discusses and analyzes a market of advertising servers both in the Czech Republic and abroad. The main goal is to design and implement custom advertising server based on knowledge from the market research. In the rst part of the thesis I analyze four popular advertising servers in the Czech Republic: aukro.cz, avizo.cz, hyperinzerce.cz and annonce.cz; and two Panamanian advertising servers encuentra24.com and olx.com.pa. The functionality o ered to the clients and visitors, and business model was discussed. In practical part the analysis, the design and the implementation itself were done. The solution is based on popular Czech framework for PHP, Nette. The result of the practical part is a proof of concept advertising server where real estates can be advertised.