Financial Analysis of Prada Company

Abstract

The goal of writing the thesis is to analyze and research financial conditions of the company Prada from 2013 to 2017 by mainly using common-size analysis and adopting financial ratios. Financial analysis can provide accurate information to people, which has a great influence on the period, evaluate the present situation of enterprises and predict the future of enterprises to make correct decisions. By financial analyzing, the companies can learn more about their problems and disadvantages, so they can solve in time, and make a huge change on their management mode and innovate for their company. And in the thesis, describe the financial analysis methodology. It is mainly about three parts. The first one is to introduce the financial statements, divided into balanced sheet, income statement and cash flow statement. And the second part is to introduce the common-size analysis, composed of vertical common-size analysis and horizontal common-size. And the third part is about the financial ratios analysis, profitability ratios, liquidity ratios, solvency ratios, activity ratios and DuPont ratios. Analyze the financial characteristics of Prada compnay, can help to know more about the financial situations and competition status of the company. And also adopt the common-size analysis to analyze Prada company. Besides, using the financial ratios are very important, research the strengths and weaknesses of each period, and find out the reaons and solutions. And can get some useful recommendations in the conclusion for the investors and the company.