Analýza spotřebitelského chování na trhu energetických nápojů

Abstract

The theme of this bachelor thesis is Consumer Behaviour Analysis on the Market with Energy Drinks. The goal of this thesis is to analyze consumer behaviour on the Czech market with energy drinks. The Thesis explains theoretical background of consumer behaviour and defines Czech market with energy drinks. The goal of the thesis was accomplished by using marketing research. Based on the results of the research were developed proposals and recommendations for the manufacturers and distributors of energy drinks in the Czech Republic.