Marketingová strategie mezinárodního projektu

Abstract

The diploma thesis focuses on the analysis and optimization of the marketing strategy of the Golden Spike Ostrava, which faces the impacts of the Covid-19 pandemic. The goal of the work is to identify and propose innovative marketing approaches and tools for increasing public interests, attendance and financial success of the event. The work combines theoretical basis with research, examines current marketing challenges and opportunities in the context of sporting events. Based on the analysis and case studies, this thesis proposes practical recommendations for the organizers of the Golden Spike Ostrava and other sports events.