Význam společenské odpovědnosti firem

Abstract

The presented thesis deals with corporate social responsibility. The goal of this thesis is to describe, specify, identify the area of corporate social responsibility and awareness to find about social responsibility in the Česká spořitelna by its employees and through the Česká spořitelna clients learn how to use the services, which declares in its social responsibility. The theoretical part is focused on basic concepts and standards related to corporate social responsibility. The practical part is devoted to Česká spořitelna, as a socially responsible company. The research used a questionnaire survey.

Description

Import 11/07/2012

Subject(s)

Corporate social responsibility, business, economic, social, environmental pillar, stakeholders, methods of measurement

Citation