Návrh implementace metody Balanced Scorecard ve výrobním podniku

Abstract

The aim of the diploma thesis is a proposal of implementation of the Balanced Scorecard method in a manufacturing company, which is interested in printing activities. The company´s performance is described in the theoretical part, including approaches for an evaluation of the company´s efficiency. Furthermore, the Balanced Scorecard method is specified together with four basic perspectives such as the financial perspective, the customers´ perspective, the internal company´s procesess perspective and the perspective of learning and growth. Moreover, are described three ways of the BSC method implementation according to Kaplan and Norton (2007), Vysušil (2004) and Parmenter (2015). The practical part characterizes the chosen company. The individual perspectives are analysed. The findings are further used to establish strategic goals in addition with scales and their final value. The strategic actions are established in the last part together with the BSC method implementation in the company and the proposal of the BSC model in the BSC Designer program.