Analýza postavení vybrané firmy na trhu B2B
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Vysoká škola báňská – Technická univerzita Ostrava
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This bachelor thesis deals with the position of the Jiří Rigó, inc. in the B2B Market. The aim of the work is to find out competitive position of the company in the automotive market using selected methods. The company is compared with three competitors, which are selected based on similarity of supply offer. For data collecting are used mostly semi-structured interviews. The company is analysed using Porter´s five forces analysis, the GE matrix and SWOT analysis. The outcomes are used to evaluate the competitive position of the company in the market and to determine the competitive advantage. The identified weaknesses and opportunities are used as basis for recommendations to improve competitiveness.
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automotive industry, B2B market, competitive position, GE matrix, Porter´s five forces analysis, position map, SWOT analysis