Aplikace marketingového mixu na Sportovní areál Skalka

Abstract

The topic of my thesis is the application of marketing mix on the Sportovní areál Skalka. The objective was analyze the present situation in the Sportovní areál Skalka, identify potential shortcomings and gaps in the services and suggest improvements for further development of the area. For the research was used the method of questionnaire. In the theoretical part of my thesis I explainded outlines of key concepts which are important. Such like determination of marketing, marketing mix, sports or marketing research.. In the beginning of the practical part, I characterized Sportovní areál Skalka and after that I worked alone marketing research, whose results are presented on graphs. In conclusion, I evaluace the results of an investigation with recommendations and suggestions.