Možnosti financování cestovního ruchu

Abstract

The main theme of my diploma thesis is to evaluate the possibilities of the tourism financing. My work deals with financial sources which flow to the development of tourism in the particular cities such as Frenštát pod Radhoštěm, Kopřivnice and Nový Jičín. My work generally describes the theory of the importance of tourism for the regional development and deals with the possibilities of financing of its autonomous units and tourism. Apart form the brief analysis of the potential of tourism, organization and marketing of the destination I also focus on comparison of financial and development plans in these three cities and finding already and possibly existing sources of the cooperation. Based on the results of my research there are other possible ways of the tourism cooperation and funding suggested.