Analýza image taneční školy

Abstract

The subject of the thesis is the analysis of the image of the dance school Dance4life. The aim of the thesis was to obtain attitudes from the public as well as parents and members of the dance school and to compare these attitudes. A questionnaire survey was chosen as the method of data collection. Two questionnaires were created, for the public and for members and parents. The main part of the work is focused on the analysis of data from a questionnaire survey. The subject of the analysis was specific questions for the public and members / parents, opinions on communication channels and questions focused on image. Second-level classification, ANOVA testing, chi-square test, t-test, etc. were performed. At the end the respondents' opinions were compared. Based on the results, the author proposed recommendations for improving the image of the dance school Dance4Life.