Analýza image kosmetické značky

Abstract

My bachelor thesis contains an analysis of the cosmetic brand called Maybelline New York. The purpose of this thesis is to analyse the image of Maybelline New York cosmetic brand on the cosmetic market and to elicit what position Maybelline New York cosmetic brand occupies in consumers´ mind. The thesis is composed of two parts, namely of the theoretical part and of the practical part. The analysis was being realized through the questionnaire survey and particular measures, which could aim to improvement and perfection of the company image on the Czech market as emerged from the research, were proposed according to the evaluation,