Příprava podnikatelského plánu pro prodej reklamních ploch

Abstract

The subject of this bachelor's thesis is to develop a business plan to establish a company that will deal with providing of advertising in shopping centers. Basically it is about the location of LCD panels in supermarkets and hypermarkets, specifically in the areas of impulse zone - a place in front of the cash register.

The business plan is the main tool for assessing the viability and feasibility of the project. This means that the main output is recommended or not recommended implementation of the business plan.