Rozvoj distribučních kanálů vybraného sortimentu společnosti Lanex, a.s.
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bachelor thesis is analysis sale of distributional channels yachting ropes in the company LANEX, a.s. and after that suggest the best way, how can company penetrate English market. In bachelor thesis is processed interview survey which is evaluated. Next parts are pricing survey of yachting ropes and SWOT analysis. All the results of bachelor thesis are commented and at the end suggested the best way how can company penetrate English market.
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Import 02/11/2016
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Yachting ropes, England, Distributional channels